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Now the great "LOST" season 4 (filled with so many answers but even more questions) is out on DVD and i couldn't wait to pick up my copy. So like many of the past seasons I went to my local Costco for my purchase but then I noticed the price $39.99. I was surprised by the price and started to think. Wait, isn't this the season that was affected by the writers strike so we ended up with less episodes (this still after the announcement that the remaining seasons would be shorter than the standard 24 episodes), however this season even held less than 16 episodes. I ended up not buying the season in favor of searching on the Internet for a reasonable price but noticed that many online stores offered it close to the same cost. Now I understand that when something new is released it will go for more and later the value is deflated due to its popularity. Despite that, like stated before, we are being sold a product with less for the same price, even thou it is made up with hours upon hours of bonus material. I understand some fans that price is not an option but I believe in being more economically mindful (some may call this being cheap). I will succumb to the purchase eventually nonetheless I ask you is the price being asked for reasonable?